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A letter to the teachers of English: 62 Develop writing skills of ...
I am afraid I am not writing much about the development of writing skills of our learners; this does not mean that writing skills are less important than other skills in English. In the next few letters, I will share with you some of my ideas about the development of writing skills.
Writing skills are one the most important language skills for Yemeni learners of English, next only to the reading skills, as they have more opportunities to read and write than to communicate in English orally in their life in the future, as users of English, though many of them do not realize this fact and have a craze for spoken English. In many cases, writing overtakes reading in terms of their needs; for example, in office work as employees, in business transactions as business persons, in filling up forms of various kinds as citizens, in writing notes, research papers and books as academics etc.
Love Knows No Bad Handwriting
Crane & Co. knows what Valentine's Day is all about: the expression of love. Founded in 1801, more expressions of love have been penned on Crane paper than any other. And that expression is nowhere better illuminated than in your own handwriting. This Valentine's Day, Crane is offering a series of tips to help you write from the heart. Crane & Co. is now in its seventh generation, with its roots extending to before the American Revolution. The company continues to be owned and managed by members of the Crane family, who oversee every final touch that goes into creating all of its diversified products. The Crane watermark has been the most significant mark of quality over the past two centuries, symbolizing the pride and personal touch of the papermaker and providing visible evidence of uncompromising quality.
Author Sidney Sheldon Dies at 89
Sydney Sheldon had a prolific and award-winning career writing for theater, movies and television, but he often proclaimed his greatest love for another creative outlet. "Writing novels is the most fun I've ever had," Sheldon once said. The best-selling author died Tuesday at 89 of complications from pneumonia at Eisenhower Medical Center in Rancho Mirage. His wife Alexandra was by his side. "I try to write my books so the reader can't put them down," Sheldon explained in a 1982 interview. "I try to construct them so when the reader gets to the end of a chapter, he or she has to read just one more chapter. It's the technique of the old Saturday afternoon serial: leave the guy hanging on the edge of the cliff at the end of the chapter." Sheldon mostly wrote about stalwart women who triumph in a hostile world of ruthless men.
More than just a comma
News Headline: "Biden launches presidential bid -- then walks into race row over Obama 'slur.' " Wait a minute. Whoa. This is what Democratic candidate Joe Biden is quoted as saying regarding Democratic candidate Barack Obama: "I mean, you got the first mainstream African American who is articulate and bright and clean and a nice-looking guy . . ." But woops. Wait. The print press forgot something. It forgot a comma: "I mean, you got the first mainstream African American, who is articulate and bright and clean and a nice-looking guy . . ." The video shows Biden spoke with a definite comma, a definite pause, a definite change in tone and movement toward the next and separate thought: 1. Obama is the first mainstream African-American candidate.
Why are b-to-b marketers still resistant to branding?
Seven years ago, after expressing my feelings in another magazine that branding should be as important for b-to-b companies as it is for consumer and retail marketers, several people pointed out that all the examples I cited in that article were b-to-c. ¶ I agreed that the case for b-to-b branding should be made with b-to-b success stories, and set out on a five-year-plus odyssey to document as many of those as I could find. How much trouble could it be, I wondered?
Well, plenty as it turns out. Branding success stories in the b-to-b arena are hard to find, and even harder to write about because people want to keep this information confidential.
I ultimately was able to put together 21 case studies of extraordinary b-to-b branding results and have included those in "The Case for B2B Branding: Pulling Away From the Business-to-Business Pack" (Thomson Texere).
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